EVA MENDES FOR SECRET OBSESSION

I just saw a print ad for Calvin Klein´s new fragrance Secret Obsession. The new ad campaign features Eva Mendes, my girl crush. In my opinion the picture looks good but it´s not sensational. It looks like any parfume ad, it doesn´t really stand out. I think they should have used Evas sensuality more. It was my favourite parfume in the ´90s and I will definitely try it when it comes to stores. Interesting to see if the parfume is as bland as the ad!

2008 CFDA FASHION AWARDS

On 2nd of June the Council of Fashion Designers of America held their annual awards ceremony at the NY Public Library.

I love Victoria Beckham´s look at the fashion awards. Very fierce! She is wearing Marc Jacobs, of course. I like her hairstyle and the dress stunning.

Kim Cattrall looks amazing in Monique Lhuiller Fall 2008! She is very beautiful compared to the model and that says a lot. Very often clothes look better on models than on celebrities.

Eva Mendes looking elegant in a simple Calvin Klein gown. Amazing!

Georgina Chapman looks great in red Marchesa dress! The dress is from Marchesa´s Fall 2008 collection.

Hana Soukupova looks gorgeous in Badgley Mischka Fall 2008.

Ashley Olsen was in Calvin Klein resort 09. So simple and so elegant! Calvin Klein is good at that!

RED HOT EVA

Calvin Klein has never been a brand to shy away from controversy, and it's at it again: this time, with some steamy adverts featuring Eva Mendes to promote its new fragrance, Secret Obsession. The television ads have been banned in their current format by censors in the US, but the label has vowed to fight the ruling.

"The Obsession brand resonates in a very provocative place," explains Catherine Walsh, senior vice president of American fragrances for Coty Prestige, the Calvin Klein Fragrances licensee. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully. " So what's got the censors hot under the collar?

"It really taps into the secrecy of a private moment - where it's clear that Eva is having illicit thoughts," Lori Singer, vice president of global marketing for the brand at Coty Prestige, tells WWD. "It's somewhat up to interpretation - because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret."

Source: vogue.co.uk